Showing posts with label Chinese. Show all posts
Showing posts with label Chinese. Show all posts

Tuesday, November 2, 2010

Fragile Star

I held a moment in my hand, brilliant as a star, fragile as a flower, a tiny sliver of one hour.  I dripped it carelessly, Ah!  I didn't know, I held opportunity.  ~Hazel Lee (Chinese Quote)

To hold a star
Source: http://www.quotegarden.com/carpe-diem.html

Chinese Symbols

Fragile
脆弱 (Cuìruò)


Chinese Umbrella




Robust 
健壮 (Jiànzhuàng)
Chinese Dragon


These chinese ideograms represent our two words with the chinese alphabet, we wanted to include also a representative image that represents each word like the paper umbrella and the dragon. 

Repair damaged hair

Source: http://www.youtube.com/watch?v=KJh4TMApntI

In this advertisment we see the same concept as in the Beauty is Fragile  advertisment we posted earlier. This is the same product being promoted which is a shampoo for damaged hair but this campaing is for the oriental market. In this ad they use an egg to compare a fragile hair, that cannot cut the egg in half, with a robust hair that cuts the egg in half very easily.