Monday, November 1, 2010

Protect It, India

Eggs are recognized internationally as fragile and breakable. Playing off of the idea of eggs being fragile, these egg box from Max New York Life Insurance read, "Life is equally fragile. Protect it with life insurance."

http://inventorspot.com/articles/easter_egg_hunt_8_interesting_uses_eggs_advertising_11760

Here once againg  we see the egg appear one more time in our blog, but this time it is does not represent both our words. Although in this advertisment the egg is used to represent a fragile life, while the robust carboard box is used to represent protection.

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